Summary
An experienced product manager and operations professional with a strong entrepreneurial background. Specialized in product innovation, strategic execution, and data-driven decision-making. Leading cross-functional teams from sales, marketing, product and R&D. Driving growth and executing strategies in Ecommerce and print-on-demand industries.

Work experience:

2019- Present Co-Founder | Artigram.me
The first start-to-finish, social media focused Ecommerce platform
● Build an end-to-end Ecommerce solution for influencer stores (B2B2C)
● Oversee daily business operations, develop sales strategies, and optimize company KPIs; align product roadmaps with performance
● Collaborate cross-functionally with departments such as sales, engineering, customer service, and finance to drive business success
● Manage and optimize digital marketing campaigns across leading advertising platforms
● Create a full go-to-market strategy; plan brand marketing from the ground up; develop and execute demand generation activities and growth-focused
product marketing strategies
● Manage SDR’’s (Sales Development Representatives) team oversea, lead generation activities and leads pipeline; growing SQL by 40% and win rates by
25% within 6 months
● Develop and establish relationships with strategic clients and industry leaders
● Control budget processes and controls for forecasting, financial planning and reporting (P&L)
● Hire and direct internal and external personnel; Marketing, SDR, UX, Designers, Content Writers and Developers

2017-2019 Project Manager | Ondema
The leading publisher solution for on-demand Ecommerce
● Launched a unique SaaS web applications for the media industry (B2B2C)
● Implemented daily monitoring procedures to optimize operational efficiency and maintain seamless function of all systems, resulting in a 15% increase in
overall productivity and successful alignment with company KPIs
● Developed and executed the Go-to-Market strategy; managed sales pipeline, outbound marketing and lead generation activities
● Defined functional requirements; oversaw both development and QA teams
● Collaborated with external and internal stakeholders to incorporate insights into new strategic plans

2014-2017 Business Operation Manager | ID Web to print advanced solutions
Ecommerce agency for sports clubs
● Built and operated print-on-demand Ecommerce applications for leading Israeli sports brands (including Maccabi TLV FC, Hapoel Jerusalem BC, etc.) that are fully integrated with a manufacturing network fulfillment system and logistics for end users
● Negotiated and closed an agreement with HP-Indigo effective in more than 50 countries being covered by ID W2P web applications for sports clubs

2012-2014 Ticker Limestone Project manager | Galor Media
2011-2012 Internship | Yuster & Segalovitch Law Office
2006-2011 Sales and operations | A.R. Printing

Education:
● Bachelor of Laws (LLB); Reichman University
● Bachelor’s degree (BA); Reichman University
● Product management certificate; Technion – Israel Institute of Technology

Languages:
● Hebrew (Native)
● English (Fluent)

Tools:
Hubspot, Asana, Airtable, Zendesk, Figma, Invision, Hotjar, Full story, Meta business (FB/IG ads), Analytics, Photoshop, Illustrator, InDesign, WordPress,
Shopify, Wix, Office 365 software’s, Ahrefs, Clarity, Google search console, Mailchimp, Youtube creator studio, Taboola, Google display, Google merchant,
Mixpanel, Similarweb