ondema

Idan Shemesh

The Simple eCommerce Widget for Converting Digital Images into Tangible Products

Ondema offers a revolutionary and user-friendly approach to enhancing publishers’ websites with eCommerce capabilities. By implementing a simple widget, publishers can transform digital images into marketable products. This will enable them to monetize content in a way that enhances the user experience. This innovative solution provides a seamless interface for visitors to purchase images as tangible products, bridging the gap between digital content and physical merchandise. Ondema makes it effortless to expand publishers’ revenue streams without compromising site design or user engagement.

Company web site

As the lead developer of the Ondema website, my role encompassed both design innovation and technical expertise. Drawing on my skills as a product marketing and UX/UI expert, I conceptualized, designed, and executed a site that seamlessly blended aesthetics with functionality. This hands-on approach ensured an intuitive user experience, aligning with our marketing goals and effectively engaging our target audience. The successful launch of the website stands as a testament to my ability to transform marketing objectives into a cohesive and impactful digital platform.
Publishers admin panel

As the product manager with expertise in product marketing and UX/UI, I spearheaded the creation of an intuitive admin panel for publishers. This platform was designed to serve as a centralized hub for managing widget sales and analyzing key performance metrics. My approach focused on the users' needs, ensuring that the interface was not only functional but also user-friendly. By carefully considering the workflow of publishers, I crafted a system that offers easy navigation, real-time tracking, and actionable insights. The result is a powerful tool that simplifies the management process, allowing publishers to focus more on their core business and less on administrative tasks.
Widget Interface and shop

As a product manager with expertise in product marketing and UX/UI, I led the development of a widget interface and integrated shop for publishers. The widget was designed to easily transform images into sellable products, with a user-friendly interface. The accompanying shop, aligned with brand aesthetics, provided a seamless storefront for purchases. My blend of technical innovation and marketing insight resulted in a successful product that offers publishers a new avenue for revenue, reflecting my commitment to creating solutions that are both practical and strategically positioned for growth.

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My Role

Product Management:

Guiding products from conception to launch
Aligning with market needs and strategic goals

2. Product Marketing:

Crafting brand narratives and positioning strategies
Overseeing SEO initiatives to enhance online visibility
Managing inbound marketing activities such as content creation, social media engagement, and email campaigns
Leading outbound activities, including events, tradeshows, and partnerships
Coordinating multi-channel advertising efforts to increase reach and conversion

3. UX/UI Design:

Creating user-centric interfaces
Ensuring aesthetic and functional design

4. CRM Management:

Implementing and maintaining CRM systems
Analyzing customer behavior and preferences for personalized marketing

5. Operational Oversight:

Managing financial planning and budgeting
Supervising logistics and supply chain operations
Building and maintaining strategic partnerships
Leading cross-functional teams

6. Overall Company Leadership:

Steering the entire operation to ensure cohesive business growth
Making critical decisions to position the company competitively in the market

Metrics

Implemented daily monitoring procedures to optimize operational efficiency and maintain seamless function of all systems, resulting in a 15% increase in overall productivity and successful alignment with company KPIs
Developed and executed the Go-to-Market strategy; managed sales pipeline, outbound marketing and lead generation activities
Implemented SEO best practices that consistently ranked the website on the first page for key search terms
Boosted sales through effective inbound and outbound marketing activities