I specialize in leading “zero-to-one” initiatives – taking products, projects, and teams from concept through MVP, launch, and scale. I’m an entrepreneur with 10+ years of experience building and scaling SaaS, eCommerce, and B2B2C products. Founded and led multiple startups from concept to go-to-market, owning product vision, growth strategy, team building, and partnerships. Expert in leading cross-functional teams through ambiguity, driving from idea to traction, and turning under-resourced environments into structured execution.

Founder | 10-Year Startup Journey in 3 Chapters: ID Solutions, Ondema, Artigram (2014-2024)

Over the past decade, I’ve led three ventures from whiteboard to launch, each born from a vision to solve real problems with scalable, tech-driven solutions. I led them from whiteboard ideation to fully operational platforms used by creators, media publishers, and global brands. This was not just product work; it was about building from scratch, aligning vision with execution, and turning chaos into clarity.

Co-Founder | Artigram.me | 2019–2024 | Tel Aviv, Israel


Creator-first B2B2C eCommerce platform enabling influencers to launch monetized storefronts in one click.
As Co-Founder, I led Artigram from concept through product development, go-to-market execution, and commercial traction. I oversaw core functions across product, growth, operations, and partnerships to build a scalable creator commerce infrastructure.
Key Achievements:
Built the MVP from scratch, leading UX, product architecture, and technical development.
Launched a complete GTM strategy that increased SQLs by 40% and improved conversion by 25% in 6 months.
Oversaw paid and content marketing with a six-figure annual budget.
Signed creator partnerships and scaled dozens of active stores.
Directed internal and external teams (Product, SDR, Design, Content, Developers).
Owned P&L and established operational dashboards.

Co-Founder | Ondema |2017–2019 | Tel Aviv, Israel


Lean SaaS solution for publishers to streamline digital content workflows and enable on-demand eCommerce. (B2B2C)
As Co-Founder, I drove the ideation, buildout, and initial traction of a SaaS product designed for media publishers. My work focuses on simplifying content operations and monetizing through on-demand storefronts.
Key Achievements:
Delivered a working beta in under 90 days; secured early adopters from local media houses.
Designed product specs and led agile cycles for a lean, cross-functional team.
Established QA and process optimization practices, increasing operational efficiency by 15%.
Maintained ongoing alignment between customer discovery and engineering delivery.

Co-Founder | ID Web To Print Advanced Solutions| 2014–2017 | Tel Aviv, Israel


Developed white-label, print-on-demand eCommerce platforms for global B2B2C brands.
Led product vision, partnership strategy, and commercial delivery of eCommerce solutions integrated with international manufacturing and logistics networks.

Key Achievements:
Developed six branded online stores for the leading sports teams in Israel.
Negotiated and secured licensing agreement with HP Indigo, extending reach to 50+ countries.
Delivered full-stack Print-On-Demand eCommerce infrastructure and managed global fulfillment integration.
Drove strategic partnerships and secured recurring revenue streams through licensing and club relationships.

Education:
Reichman University (IDC Herzliya) (2006–2010) – Bachelor of Laws (LL. B) & Bachelor of Business Administration (B.A) – Dual Degree
Israel Institute of Technology, Technion (2018) – Product management certificate;

Languages:
Hebrew (Native)
English (Fluent)

Tools & Platforms:
Product & UX: Sigma, Asana, Airtable
Marketing & GTM: Hubspot, Meta ads, Google ads, Mailchimp, Typeform
Analytics & Ops: Mixpanel, Google analytics, Clarity, SQL
Infra & Support: Shopify, WordPress, Zendesk