I’m a passionate entrepreneur with a deep understanding of eCommerce and print-on-demand (POD). My journey has taken me through exciting and challenging ventures, each shaping my skills and passion for innovation.
After graduating from Reichman University with a degree in Law and Business, I joined Galor Media, where I led the development of the Ticker Limestone watch. This role gave me hands-on experience in product design, packaging, inventory management, quality assurance, and marketing. Working on every aspect of product development sparked something in me—I realized I wanted to build and innovate on my own terms.
My family’s printing business gave me early exposure to industry trends and innovations, which led me to explore the possibilities of print-on-demand. That’s when I launched ID Web2Print Advanced Solutions, developing custom POD solutions for clients like Maccabi Tel Aviv FC and Hapoel JR BS. A major milestone was partnering with HP-Indigo, allowing us to introduce our technology to sports clubs across 50 countries. But as we navigated the sports industry, we learned that acquiring customers wasn’t easy, and so we pivoted to offer POD solutions to gaming companies through Ondema.
As I grew more immersed in POD, I noticed how small and medium-sized social entrepreneurs struggled to bring their ideas to life. This realization led me to create Artigram.me, an eCommerce platform designed for influencers. Artigram.me automated everything from product mockups to fulfillment through vetted POD partners, empowering creators like artists, illustrators, and photographers to sell their designs effortlessly. Our platform fostered collaboration, fair profit-sharing, and viral growth as designs spread across multiple stores.
While we gained many store owners, the platform eventually closed due to market challenges and a tough financial climate. But the lessons I learned from building Artigram.me continue to fuel my entrepreneurial spirit.
Through these experiences, I’ve built a diverse skill set spanning product management, marketing, operations, agile methodologies, SEO, and UX/UI design. I thrive on blending strategic thinking with hands-on execution, turning ideas into impactful solutions and driving meaningful results.
If you believe my experience and perspective could add value to your business or project, I’d love to connect!